Interest is not an order. A customer who lands on a product page and then has to be chased, or who hits friction at checkout, is a sale you were owed and did not get. The job was to close the gap between wanting the product and having paid for it.

A preorder funnel that runs in one flow: the customer finds the product, places the preorder, pays, and gets a confirmation — no drop-off between steps, no manual chasing.

• A product page built to convert, not just to display
• Preorder and payment in the same flow, so nobody stalls between them
• An order confirmation the customer trusts
• Fulfilment tracked from the moment the order lands