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Case study
Houston Medical Supply Buyers
01
The problem
Houston Medical Supply Buyers pays people cash for sealed, unused diabetic supplies. Their constraint was finding a steady flow of people with supplies to sell. New leads arrived unpredictably, and there was nobody dedicated to working them, so opportunities went cold before anyone spoke to them.
02
What we built
We built the demand and the operations to handle it. Paid social campaigns generate the leads, and we helped them hire and onboard an associate to speak with every person who comes in, so the conversations happen while the ads are running rather than days later. A back end system tracks each lead through to a completed transaction.
03
How we did it
- Meta campaigns built around one specific offer, optimised for messaging conversations
- Creative testing across concepts, with proven winners split into their own campaign
- Social proof creative built from the company's own customer reviews
- Hired and onboarded a dedicated associate to work every inbound lead
- Back end system tracking each lead through to a completed transaction