Caylo is an apparel brand whose store was not turning its traffic into orders. The pieces existed in isolation — a store, some traffic, an inbox — but nothing connected them, so the people who arrived left without buying and the ones who showed interest were never followed up.

We built the three pieces as one system: the ads that bring the right people in, a funnel built to turn a visit into an order, and follow-up automation that works the people who do not buy on the first visit. From the day it went live we were counting what it brought in.

Revenue

$5,009

First sixty days after launch

Orders

77

In the same window

Sales vs prior period

+156%

Orders up 185% over the same window

Sessions vs prior period

+26%

More of the right people, not just more traffic

• Paid social built to bring in buyers, not just cheap clicks
• A funnel built to turn a visit into an order rather than a bounce
• Follow-up automation that works everyone who did not buy first time
• The ads, the funnel and the follow-up run and reported as one system